Goldsmiths has unveiled its brand-new showroom design at The Oracle, Reading, so we take a closer look
After months of anticipation, the hoardings are finally down, to reveal the smart monochrome exterior of the new Goldsmiths showroom at The Oracle. The showroom reveals a whole new interiors concept, offering clients a whole new luxury shopping experience – from its dynamic new design, through to the service, hospitality, and the exceptional new line up of luxury timepieces and fine-jewellery brands it offers.
Goldsmiths has created a luxury retail environment for the future which perfectly combines the best names in Swiss watchmaking alongside world-renowned jewellery brands, expert service, and a bright, modern luxury store interior. With its white-washed oak timber, which is contrasted with white terrazzo and blackened steel, the design creates a light, uncluttered space that feels luxurious but not intimidating; a place where you can spend time deciding on that perfect timepiece or ideal engagement ring, while enjoying the showroom’s hospitality or checking out the VIP area.
The beautiful showroom houses a gorgeous collection of leading Swiss timepiece brands, including exclusive timepieces from a number of world-famous brands. You’ll have the chance to try on or even buy such amazing models like the dramatic and enduring OMEGA Constellation 41mm Sedna™ gold model with its polished blue ceramic bezel and blue leather – or the smart and sophisticated Hublot Spirit of Big Bang King Gold Blue watch, with its wonderful combination of luscious rose gold and rich blue tones, and blue rubber and alligator leather strap.
It’s not just the stunning watch collection that will draw the crowds, with their gorgeous collection of diamond jewellery, Brightest Diamonds, which is exclusive to Goldsmiths and features its very own proprietary stone cut. This Goldsmiths’ stone has 88 facets – 30 more than a standard stone, which it has used in three wonderfully romantic engagement ring collections as well as eternity rings, earrings, and necklaces. Thanks to the additional facets, cut into an innovative pattern unique to Goldsmiths, brilliance, fire, and scintillation are all amped up in these stones, which means they have superior sparkle – and each piece comes with its own certificate.
The new opening is a great addition to Reading, and perfectly timed for those looking for a special Christmas gift for loved ones, or a treat for themselves! The showroom features dedicated areas for brands such as Rolex, OMEGA, Breitling, Tudor and Hublot, as well as gorgeous jewellery from the likes of FOPE, Gucci, Roberto Coin, and Goldsmiths’ sister brand Mappin & Webb, all carefully curated, and creatively displayed, to maximise temptation.
“This is a significant milestone for Goldsmiths,” says Craig Bolton, executive director of the Watches of Switzerland Group. “Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms. Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new showroom concept will transform not just the Goldsmiths’ profile and experience, but also brings some fresh life to our high streets.”
GOLDSMITHS
The Oracle Centre, 21D Hollybrook Walk, Reading RG1 2AQ
0118 9513001
